Taking it out for a spin
In my last post I wrote about how working on Food Forward for the past three years felt like we were tinkering in a garage, sometimes in the dark. To flog that metaphor just once more, last night Greg and I got the satisfaction of wheeling our creation out of the garage and taking it for a spin. In my humble opinion she looked pretty good.
Last night we debuted our pilot episode on urban agriculture at the Sonoma International Film Festival. We were a late entry at the festival and didn’t know how many people would attend since it was a free event and couldn’t count ticket sales. We had generous donations from great sponsors like Purity Organic, Annie’s Homegrown, Highway 12 Vineyards and Winery, Lagunitas Brewing Co., and the Sonoma branch of Rabobank. But would there be anyone there to drink all those beverages and eat all that cheese?
The space for our screening in the Sonoma Valley Museum of Art was smaller than I thought it would be so I figured if only a few people showed up it wouldn’t look so bad. Well, that turned out not to be a problem. The seats quickly filled up and soon there was only standing room. There were a few, ahem, more “shorts” before our episode appeared than I expected so everyone had to wait a bit longer than I, but almost everybody stayed through until the end. And they enjoyed what they saw.
Of course I liked the applause and praise we got, but what struck me anew was the fact that we’re on to something much bigger than our egos with Food Forward. We really are living through a moment in American history in which we’re rediscovering the importance of knowing where our food comes from, who’s growing it and what they’re doing to it. This is a real movement and we’re out to capture it and show it to widest possible audience.
I don’t think the crowd in the museum was applauding us so much as cheering on their fellow Americans who’ve taken up this fight to reclaim what we eat–for our planet and for each other. Thanks Sonoma!